AI-Powered Cannabis Market and Retail Intelligence

Transform your business strategy with market insights, hyperlocal analytics and full-funnel campaign performance tracking.

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Trusted By Leading Companies Across The U.S.

Natures Care and wellness
Pleasantrees
Elevated Roots
Cookies
Deep Roots Harvest

The Future of Cannabis Intelligence is Here

Equio brings together powerful tools to transform how you understand, manage, and grow your cannabis business. From market insights to store analytics and campaign management, Equio delivers the data you need to make smarter, faster decisions.

Comprehensive Market Intelligence

Stay ahead with Equio's data-driven insights into cannabis market trends, consumer demographics, and regional performance. Equio empowers you to identify opportunities, understand your audience, and make strategic decisions with confidence.

Rich Insight Into Dispensary Traffic

Get a 360° view of how customers interact with your store. Equio's hyperlocal analytics deliver detailed insights into visitor behaviors, dwell times, and purchasing patterns - giving you the data you need to optimize store performance.

End to End Campaign Management

From creating targeted campaigns to tracking in-store conversion, Equio simplifies your marketing journey. Our AI-powered tools let you craft stunning creatives, precisely target audiences, and measure every click, visit, and sale with full-funnel visibility.

18.5Bn

Consumer data points

274M

Consumers

12k+

Dispensaries

Comprehensive Cannabis Intelligence All in one place

No longer rely on slapping together multiple tools to get a full picture of your retail and marketing performance. Our suite of products offer a one-stop-shop for maximizing performance, from click to counter

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Gain Insights (shopEQ)

Use AI to analyze store data and reveal actionable trends.

Generate Campaigns (adEQ)

Build precision-targeted campaigns with AI-driven audiences and creatives.

Measure & Optimize (adEQ)

Refine campaigns and strategies with AI-suggested improvements.

Unlock Market Insights (marketEQ)

Analyze market and dispensary-level data to reveal actionable trends

Meet our products

Whether you need to better understand market trends, unlock deeper insights into store performance, or drive impactful ad campaigns, our AI-powered tools are designed to help you succeed.

marketEQ
Stay Ahead with Market Insights

marketEQ unlocks actionable cannabis market data, from trends to consumer behavior, empowering smarter decisions for retailers, investors, and operators.


Market-level insights to drive informed decisions with a deep understanding of industry trends and consumer behavior.

Our marketEQ dashboard provides comprehensive data on cannabis market performance—covering retail sales, consumption patterns, and demographic insights across regions. With tools to compare markets and analyze trends, marketEQ helps you uncover opportunities, target the right audiences, and make strategic decisions with confidence.

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shopEQ
Turn insights into action with
hyperlocal analytics

shopEQ delivers local insights to boost performance, enhance experiences, and grow your store revenue.

Store-level analytics to optimize performance with insights into visitor behavior and regional benchmarks.

Our shopEQ dashboard gives you unprecedented visibility into shoppers entering your store - from visit frequency, to dwell time, to the distance traveled to get to your store - so that you can optimize your retail and marketing strategy to meet your customers' needs.

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Targeted ad campaign management and tracking, providing end-to-end visibility from click to in-store conversion.

Create your own audiences and creatives, or let your AI do it. Either way, our adEQ product suite helps you build more targeted and relevant ad campaigns - and provides visibility into how your campaigns are actually driving store traffic to adequately measure ROI.

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adEQ
Run smarter ads with full-funnel tracking, from click to counter

adEQ drives targeted campaigns with precision, tracks performance, and optimizes spend for maximum impact.

What Our Clients Are Saying About Equio

New Frontier Data’s Equio platform of cannabis reports is a critically important resource that helps me stay informed on a wide range of industry topics and current developments. This provides me with the intelligence I need to track the dynamic topic with confidence. New Frontier Data's deep data sets, associated detailed analysis, and trusted market forecasts help me to assess the potential opportunities that companies involved in the group may have.

Ken Shea, Senior Analyst

Bloomberg

New Frontier’s data has been a great tool to use in our investor deck and supplementary research binder. Their easy to understand charts and graphs help make non-cannabis investors understand the opportunity with ease and speed.

Anthony Parrinello, President

Evergreen Strategies

The cannabis consumer is multifaceted, and it’s important to have the right tools to understand and engage, or you’re just going into the fight unprepared.

-David Johnson, Founder

Grassp Health & CEO, Cphere

Contact Us

Stay Ahead by Downloading Our Reports

Consumer report 1
Consumer report 2
Consumer report 3

Learn What Sets Us Apart from Other Dispensary Intelligence Platforms